To launch their debut swim collection with Malia Mills, kate spade new york created “Swan Dive or Cannonball,” a chic, colorful video piece starring girl-about-town Hailey Gates. Brad Goreski, the label’s Exclusive Brand Stylist, styled the video, in which Gates lounges by a pool sporting the Cockatoo Calendar Girl Bikini. She later looks sassy yet elegant as she dances around the water’s edge to change a record on a vintage player, wearing another version of the bikini.

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Lucky Brand epitomizes Southern California cool, and the label’s new blog, A Lucky Life, does the same — and more. From snapshots of Lucky-outfitted bands performing at Austin’s SXSW to street style photos of the brand’s employees, the fresh editorial component perfectly articulates Lucky’s authentic, all-American, laid-back style.

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For the second year in a row, Juicy Couture got into the spirit of the Coachella music festival with the help of DJ Harley Viera-Newton, who was tapped to be the brand’s official Coachella Correspondent. The fashion world darling was snapped all over the festival sporting Juicy Couture, as were celebs like Kate Bosworth, Diane Kruger, and Minka Kelly.

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Continuing the brand's global expansion, the classic, quirky men's lifestyle retailer Jack Spade opened its first European store in March, in London's hip Soho neighborhood. The shop opened its doors on Brewer Street just in time for the 2012 Summer Olympics. We expect to see some very well outfitted athletes — and their fans! — around the city this summer.

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